press hits
(editorial placement resulting from PR efforts)
For some clients, it has been my responsibility to maintain an open dialogue with the press in order to garner editorial in their publications. I have worked with trade and consumer, online, print, and broadcast editors and producers. My most recent efforts were on behalf of Caskata and can be seen in the gallery here. These efforts and the resulting placements helped define and promote the brand both within the trade and to the end consumer.
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... Profile piece in the leading trade publication in the tableware industry. Oct/Nov 2016 issue.
... April 2017 spread in high circulation consumer publication
... New England Home (Mar-Apr 2017) multi-page piece with multiple credits of the Nantucket collection
... This particular piece represented something of a PR coup - part of my launch efforts for a new monogram program, the piece highlights Caskata while talking about the industry-leading competitor almost as an aside. July, 2016
... Design NJ (Apr-May 2017) featured new monogram product
... Photo spread in July-August Travel issue of this high circulation consumer publication.
