logo design
A logo is the visual representation of a brand, communicating its attributes and benefits, and setting expectations. It will often be the first and most widely seen expression of your brand, and it must be unique to you. Because it says something about you, there is a lot of strategic thinking that needs to go into its design. All of the logos in the gallery below are a result of intentional positioning and strategic choices; they follow important rules of logo design and they borrow on a common visual vernacular to communicate specific things about the brands they represent.
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Graphic considerations: colors, fonts, symbols, & geometry (lines vs. curves) to convey different things - hard/soft, fun/serious, classic/contemporary. Speak the audience's (visual) language.
Functional considerations: application in variety of media, clean/not-too-abstract design, execution in B&W and color, horizontal and vertical.
... conveys clean, organized, classic & contemporary. The red is friendly and approachable and had been the color of the brand since its earliest days. ... click "go to link" on the gallery page to see the logo standards created for this logo
... Clean & polished, friendly & approachable, conveys 'communication' for this public speaking and leadership presence coach ...
... instead of a single logo, for this concierge service client, we created a logo system with a "helping hand" element that is the consistent logo image
... I took full advantage of the double "au"s in Laura's name; while they made for a great design element in and of themselves, treating them as I did, they make a subtle connection to "gold" and quality. Even if that connection is entirely missed, the mix of handwriting and classic font with the color combination, communicates creativity and sophistication. ... click "go to link" on the gallery page to see the other work done for this client
... service that helps managers hone leadership skills & management confidence, I first helped develop a name that was memorable & descriptive but also whose domain name was available. LeadvantEDGE logo colors & fonts: navy and fonts are strong and to be taken seriously, the spring green softens the severity of the other choices. Result is strong w/ the name & tagline working in concert with design choices to communicate what the "product" provides. ...
... We wanted this massage chair & wellness product store to be a retreat for the sophisticated, affluent audience and community. The logo had to resonate with the target audience who ski, play tennis, bike ride and live lives that are busy and demanding and had to communicate relaxation and rejuvenation. The rustic font has a "lodge" feeling while our hammock dude was meant for a smile. ... click "go to link" on the gallery page to see the other work done for this client
... needed to communicate approachability and friendliness yet strength. Use of lower case, serifed font coupled with strong navy. Visual "up" climbing the pyramid indicates forward action and growth. ...
... abstract eye, approachable colors and font choice, swishes soften the communication ... click "go to link" in the gallery to see PDF documenting this logo's development
... conveys luxury, classic, sophisticated, fine ... click "go to link" on the gallery page to see the other work done for this client
... Conveys "property" for this real estate attorney. Slightly open gates are welcoming, soft colors are non-threatening ... click "go to link" on the gallery page to see the other work done for this client
... conveys summer, beach, sporty, clubby
... conveys sophistication, airy/light, flowing, implies water ... click "go to link" on the gallery page to see the other work done for this client
... bright, colorful, mimicking the sketched technique of her homey illustrations
... Brave Arts is an extraordinary place where fast friendships are formed over the shared joy of singing and creating. The logo had to be bright, bold, fun and had to scream love and music. When the spark of the treble clef heart combo came to me, I knew I was onto something. ... Be sure to visit the client page by clicking "go to link" in the gallery to get a peek into this logo's development.
... upscale, soft, approachable ... click "go to link" on the gallery page to see the other work done for this client