LeadvantEDGE
(Online Leadership Training)
When seasoned management training coaches Alesia Latson and Cheryl Wiles wanted to make their years of coaching experience accessible to more students in an online forum, they needed help getting started. The first decision to make was what to call it. They needed a name that positioned the program, that spoke to their target audience of corporate HR development directors, and, especially since they were delivering their 'product' 100% online, that was available for domain registration.
The resulting name and tagline, "LeadvantEDGE, The Edge You Need to Lead" followed an intentional review of the competitive landscape, an understanding of the target audience, and a desire to communicate the benefits of the program.
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Using the foundational strategic work as a guide, I created a logo and branded materials including business cards and a sell sheet webpage. While that worked to secure cohorts for the class, I worked with the client to create the member-training website that delivers the LeadvantEDGE Intentional Leadership Program content completely online - including weekly coaching sessions accomplished via video chatroom.
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If you've got a terrific idea for a business, need help clarifying your strategy and product offering, and need a suite of branded materials to get things off the ground, I can help. Give me a shout.
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