Laird International

(Distributor of Women's Golf Brands)

Laird International is the exclusive U.S. distributor for 3 premier women's golf brands: Cutler Bags, Daily Sports, and Girls Golf. Laird is also the manufacturer and designer behind Cutler Bags, expertly crafted golf bags, totes and accessories inspired by designer handbags and designed by women who golf.

I was retained for a special project to help the Laird ladies prepare for the PGA Merchandise Show where they ran 3 booths, one for each of their brands. The PGA Show is the golf industry's largest annual trade show with over 300,000 attendees including buyers and media from across the sports world. I worked with Laird to quickly create a suite of materials to up their game including booth cards and press releases, a press kit and even a new company website.

If you're getting ready for a big industry event and need some help driving interest to your brand, contact me today.

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2021 Catalog

With the COVID-19 outbreak limiting everyone's ability to work, and canceling the 2020 PGA Show, Cutler needed a creative way to design a sophisticated catalog without the ability to hold a traditional photo shoot.. We had considered collection themes, including one where bags would be named in celebration of the great golf courses of the world. With a little tweaking, we were able to re-think the collection around fabulous destinations and the 2021 World Traveler Collection was born.