Two former HR executives started a business they knew was going to be a winner in their upscale area: a concierge service, or, in their words, a "lifestyle management service." Need your closets organized? Need your dry cleaning picked up? Need to plan your next vacation? Good Deeds would do it for you.

I worked with the original owners to launch their service and began with brand positioning and creative strategy. It had to be friendly and approachable and it needed to communicate all the services provided under some unique umbrella. The "a ha moment" came when I embraced their unique benefit: Good Deeds offered a helping hand. I would use that hand as the consistent visual element in a logo system which would allow me to communicate breadth of services with a finite set of helping hand icons.

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Are you starting a new venture and need a helping hand? Contact me today.